Calls for boycott after ‘Ms. Rachel’ posts LGBTQ Pride video, extends Mulvaney invite

YouTube superstar and kids content creator Ms. Rachel is facing criticism after posting a pro-Gay Pride video in which she dons a rainbow shirt. 

The blowback has also shed new light on the history of her political views and may galvanize parental opposition to her videos, which are supposed to help toddlers with their verbal development. 

“Happy pride to all of our wonderful families and friends! This month and every month, I celebrate you. I’m so glad you’re here. I’m so glad you’re exactly who you are,” said Ms. Rachel in a video, posted to Instagram.  

She continued by saying she wasn’t chasing fame or the video views of people who might stop watching her over such a pro-LGBTQ message.  

“No worries and much love your way,” she said.

Rachel Accurso’s “Ms. Rachel for Littles” content rocketed to fame after her YouTube videos went viral. She claims her videos have been viewed over six billion times. 

But the criticism over her latest political messaging has been fierce.

“Ms. Rachel is an extremely popular YouTuber who makes content for babies and toddlers. She just posted a video celebrating Pride Month. This is a message to conservative parents. She doesn’t want your business. You should respond accordingly,” said Matt Walsh, a conservative podcast host and a columnist for the Daily Wire.  

The group Libs of TikTok backed up Walsh’s sentiments.  

“She says she doesn’t want your business if you don’t subscribe to the child m*tiIat*on cult. Pass it on!” said Libs of TikTok on X. 

Accurso has faced criticism in the past for including a guitarist/songwriter named Jules in videos. 

Jules, according to Ms. Rachel’s website, goes by the pronouns “They/Them,” which sparked one parent to make a TikTok video complaining of the inclusion of pronouns on the website’s “About” page, said the Today Show.  

“Can’t we just have a non-political kids show!” asked the outraged parent in the video caption. “When Ms. Rachel introduces they/them/their pronouns, you have to stop watching her.” 

The complaining parent’s video has been subsequently deleted. The video’s creator told the Today Show she received multiple death threats over her protests.  

“It’s important to me because the truth matters and will always matter,” the parent said. “This country was founded on free speech. I want my kids to be able to enjoy the liberties our founding fathers fought so hard to give us. 

“I’m confident in my beliefs and who I am as a wife, mother and person. I don’t answer to them.” 

Accurso has also been criticized for joining a livestream of transgender activist Dylan Mulvaney, who she invited to participate in the show “Songs for Littles.” 

“We love you & your singing,” Accurso said in the invitation to Mulvaney, a biological male who identifies a woman and was famously used in a Bud Light promotion that sparked a boycott of the beer company, leading to a free fall in profits. 

The boycott is still impacting sales, said local 12 News WKRC in Cincinnati. 

Critics of gender ideology worry that its proponents, like Ms. Rachel, are grooming children to view their gender as fluid and even accept dangerous medical interventions to permanently alter their bodies.

“Is Ms. Rachel promoting Jules to encourage more young children to identify as nonbinary? It seems that way,” Walsh wrote on X. “That would explain why she personally invited Dylan Mulvaney – an adult man who pretends he’s a girl – to participate in one of her children’s videos.”