NFL players spotlight Christian orgs in this year’s My Cause My Cleats campaign

An NFL initiative that lets players spotlight their favorite charities is also giving many of them a chance to boldly stand up for their faith.

The league’s My Cause My Cleats campaign is in its 10th season and allows players to highlight organizations close to their heart through custom-designed cleats worn on game day – typically with the organization’s name emblazoned across the side or on the back.

The initiative not only raises awareness for non-profits but also money, as the cleats are auctioned off online and the proceeds are donated straight to the charity. 

For 2025, multiple NFL players are promoting Christian organizations. 

Kansas City placekicker Harrison Butker chose the Herzog Foundation, an organization that works to accelerate the development of Christ-centered K-12 education across the nation, as well as publishes The Lion. 

“I’m passionate about the Christ-centered education of young people,” Butker said in his profile on the My Cause My Cleats website.  

San Francisco quarterback Brock Purdy selected Samaritan’s Purse, a ministry that responds to global crises and provides humanitarian aid in the name of Christ. Franklin Graham is its CEO.

“There are so many people who go through natural disasters in our own country, and to have a program that goes out and helps people and gives people hope – I think – is crucial,” Purdy said in a video posted on the 49ers’ Instagram page. 

Quarterback Case Keenum of the Chicago Bears and linebacker Swayze Bozeman of the New York Giants chose Fellowship of Christian Athletes, which serves student-athletes and coaches through discipleship, mentorship and evangelistic outreach. 

Another member of the Bears, long snapper Scott Daly, selected Compassion International, a Christian ministry that helps children in poverty through sponsorships and support programs. 

Defensive lineman Will Anderson Jr. and cornerback Kamari Lassiter of the Houston Texans picked Camp Hope of the PTSD Foundation of America, which provides a faith-based recovery program for veterans battling post-traumatic stress. 

Wide receiver Ladd McConkey of the Los Angeles Rams highlighted the Georgia Region Fellowship for Christian Athletes, saying it is a “great way to give back to the community and to an organization I care about.” Miami placekicker Riley Patterson chose Young Life – a Christian organization for young people – while New England running back TreVeyon Henderson selected Global Christian Relief, which supports persecuted Christians across the world. 

The non-profits say the attention helps amplify their mission. 

The Herzog Foundation, for example, said it was “honored” by Butker’s choice and added it “underscores the importance of strengthening Christian education and supporting the families and schools we serve nationwide.” Graham of Samaritan’s Purse said he was “grateful” and added: “I hope @Brock.Purdy13 does well in the game tonight – love to watch him play!” 

The cleats were worn during Weeks 12 and 13, which spanned the weekends before and after Thanksgiving.