Trump’s branded merch, Bible royalties represent tiny portion of $600M 2024 income  

President Donald Trump disclosed earnings of around $600 million for 2024, with golf courses bringing a third of the total, according to Religion News Service. 

Revenue of $1 million from “God Bless the USA” Bible royalties represented a relatively small portion of Trump’s estimated 2024 income, which came the year he was reelected to the White House.  

Trump’s golf courses alone earned him more than $200 million. Other branded merchandise, such as the “Save America” coffee table book, Trump sneakers, fragrances and watches, brought in between $2.5 million and $3 million each. He received $1.3 million for endorsing the so-called “Greenwood Bible,” a reference to Lee Greenwood’s patriotic hit “God Bless the USA.” 

Trump began promoting the Bible in spring 2024, which sparked a surge in sales. The Bible includes the King James Version, the texts of the U.S. Constitution and Bill of Rights and lyrics to Greenwood’s song. It was first published in 2021. 

Oklahoma State Superintendent Ryan Walters asked the state Legislature to fund the purchase of 55,000 copies for public school classrooms, but lawmakers rejected the $3 million proposal. Walters later sought private donations to buy and distribute the Bibles to schools. 

The Bibles sell for $60 and are available in multiple editions, RNS reported – including a $99 “golden age” version celebrating Trump’s election, a $1,000 signed edition, and variants with pink or camouflage covers.